Health

How One Miami Doctor is Using Old School Radio and Social Media to Promote His Business

Back in the day, radio was everything. It was how people got their news, it was where people stopped to listen to their favorite shows, it was where people discovered new music and listened to the station until they find that great song another time. Television slowed some of radio’s traction, but it was really the internet that caused things to come to a screeching halt. People get their news from social media outlets, they use streaming services to watch their favorite shows, and they listen to Spotify to play that song that had been stuck in their head again and again.

Nowadays, radio is mostly listened to by people driving to and from work. Times of emergency when cable and internet are out, inspire new listeners, but otherwise, it’s forgotten about. The people who do listen to radio recreationally while doing work at home or relaxing on their front porch belong to an older population.

This begs the question: how do advertisers decide where to place their advertisements if they want to appeal to as large an audience as possible? One dermatologist has figured it out.

Promoting Work in a Unique Way

Dr. Angelo Thrower

Dr. Angelo Thrower is a doctor based out of Miami who specializes in the treatment of ethnic skin. He has developed a number of procedures at his MedSpa and a number of products with his Dr. Thrower Skin Care line designed with ethnic skin-types in mind. Dr. Thrower provides the results other products fail to produce.

Dr. Thrower has an excellent online presence. His frequent posts on his several Facebook, Twitter, and LinkedIn pages often generate response. He promotes his products and his MedSpa in a fresh way that doesn’t sound overly salesman-like—it truly seems that Dr. Thrower is wanting to educate his audience on products that could help them.

Doctor and Radio Personality

Recently, Dr. Thrower has dived into a new realm of advertising—radio. He booked two featured radio spots—one with Stations 99 Jamz and another with Hot 105. In these spots, Dr. Thrower discusses the MedSpa, his treatments, his skin care line, and how to take care of one’s skin.

Dr. Thrower recording at 99 Jamz

To generate more business, a discount is added to your purchase of skin care products or MedSpa services when a listener mentions any of these radio spots. Those who already regularly listen to the radio are lucky enough to catch these times and discounts, but one would think it leaves out a large number of potential buyers.

But Dr. Thrower is a smart man. These radio spots are advertised on the doctor’s social medias. The promotional code isn’t given away here, but the information about the spots are. This leads to an influx of people listening to these stations that may not have otherwise. While creating more business for himself, Dr. Thrower is also bringing these radio stations more traction, which leads to more people listening to these radio spots, and the cycle continues.

A Dermatologist and an Entrepreneur

He is a dermatologist, certainly, but Dr. Thrower is also a talented businessman. He knows what to do to create business, while simultaneously providing help to a community that previously was lacking providers. Dr. Thrower has his head above water in the competitive world of Miami beauty.

For more information on the MedSpa, call (305) 757-9797 or visit their Miami office.

180 NE 99th St, Miami Shores, FL 33138

Law

Meet Mark Shalloway: A West Palm Beach Attorney Specializing in Estate Planning and Elder Care Law

Estate Attorney Mark Shalloway

Caring for elderly loved ones and planning for their estates can be a mentally exhausting and emotionally challenging moment in life. Throw in the vagaries and complications of the legal questions involved and then you have a phenomenon where legal counsel is likely the wisest choice.

Mark Shalloway is a noted attorney located in West Palm Beach who specializes in elder care and special needs. As an attorney, he holds many other titles and fulfills multiple roles within the county. One of these roles specifically being an educator, has connected him initially with those educating themselves and others in the city in the fields of special needs and elder care. Another aspect of contributing elements of his knowledge to the society, Shalloway is involved in a variety of organizations in support of those with disabilities.

Educator and Consultant

His work, such as his membership on the National Multiple Sclerosis Society Board, is significant to many members of the community, due to the amount of attention and care necessary to ensure that his best work is executed for families throughout the state. Shalloway’s ability to work with elders as well as those encountering special needs, has made him an expert in these areas of practice that is often sought out as a consultant. Throughout his work and abilities he is able to bring comfort and credibility to various people as well as their families in the county as he provides them with legal counsel and navigates them through their journeys caring for their loved ones.

Accolades and Certifications

Mark Shalloway is among the first of 135 certified Attorneys in the nation to be certified by the National Elder Law Foundation. This honor is remarkable as only a minor amount of attorneys share this title. Similar to this accolade, Shalloway also received The Outstanding Achievement Award from NAELA highlighting the work he completed with the Academy of Florida Elder Law Attorneys. The collaboration executed by Shalloway, displays his ability to work with others to achieve goals that could change the course of the future for many in need of specialized care and legal help. Including his constant involvement with the county, his honors are continuously growing as his experience and morals align with his missions as an attorney.

As President of Shalloway and Shalloway, (shalloway.com) the amount of informaton and legal news provided by the firm’s website provides clients with a remarkable platform to learn of changes in tax laws and estate planning, for example. The firm’s site also creates a space for those curious about elder care or special needs to gain more knowledge by credible sources. In addition to his personal cases, Mark Shalloway is a frequent contributor to pro bono educational seminars and classes to the military and other groups to help educate them about their financial futures and legacies.

This relationship to professional achievement and community commitment make Mark Shalloway a leader in his area of practice and in the South Florida legal community.

 

Meet Barbara Sharief: Political Leader, Entrepreneur, and Proud Mom

(Fort Lauderdale, Florida)

Broward County Commissioner Barbara Sharief, originally from the Miami area, has always had a passion for assisting others in terms of inclusion within diversity. Her passion for the project involving rights for the people of Florida inspired her to pursue a Doctorate of Nurse Practice (DNP), a Masters of Science in Nursing (MSN), and an Advanced Registered Nurse Practitioner (ARNP). After Sharief completed her educational journey she began to create her own company, South Florida Pediatric Homecare Inc., which provides service to children in South Florida who are in need of homecare due to a variety of health circumstances. The forming of this company captured the essence of her passion to work with and for children in need and helped propel Ms. Sharief into a political juggernaut in South Florida.

A Political Formation in South Florida

Broward County Commissioner Barbara Sharief

Following the transition of becoming a mother, Barbara Sharief gained an immense perspective on caring for others as well as implementing more efficient rights for children throughout Broward County. This passion and drive to improve the lives of many within Broward County inspired Barbara to serve on the Miramar City Commission, and shortly, after elected to the Broward County Commission District seat, serving various districts within the county. This commitment allowed for other opportunities to present themselves, such as serving as Vice-Mayor of the county twice and then serving as Mayor twice as well. Sharief’s leadership assets continued as she served as President for the Florida Association of Counties and is now the Chair of National Association of Counties’ Subcommittee on Medicaid and Indigent Care.

A Unique Social Media Presence

Barbara Sharief is an extremely hands-on member of the community as she is constantly encouraging others to get involved in pursuing leadership roles in Broward County as well as other locations in Florida. She does so through her social media platform as well as through her regular visits and appearances at charity events, cultural locations and local businesses.

Throughout this platform, Barbara successfully shares and creates posts that inform the general public in understanding what is occurring within the county. One could also find Barbara Sharief on Instagram with the username, @barbarasharief which allows her followers to keep up with her on a daily basis as she is constantly creating change within the community. As Barbara Sharief conveys information to audiences on various platforms, she is sure to do so in a creative manner.

On Pinterest, Sharief could be with found using her full name as she creates boards based on aspects of life that inspire her. Some of her boards include Black History Month Inspirations, Brilliant Female Singers, Broward County locations and traveling ideas as well as other ideas that inspire her on a daily basis. These social networks encourage the involvement of others while still being effective for Barbara Sharief’s following to gain a sense of the person who she is as well as what she wants to accomplish for Broward County.

Through the values Sharief shares and reflects on the community such as transparency, commitment, and experience, one is able to view those qualities on all of her platforms due to her ability to clearly communicate with those around her.

The Importance of Family

Ms. Sharief is also a proud mom of five children and a member of a family of ten. Ms. Sharief understands the nuances and challenges of raising a family in today’s fast-paced social and economic lifestyles. In her outings across Broward County the Commissioner routinely brings along her daughters to her public appearances, making the personal truly political!

Law

How Cady Reporting Is Blazing New Trails In the Cleveland Legal Scene

Not all court reporters in Cleveland are created equal. Court reporting is not usually associated with technological innovation but in the case of Cady Reporting, Cleveland, Ohio’s most revered and oldest firm, new trails are being blazed every day. Whether it is the court reporting company’s online 24/7 mobile booking engine that allows attorneys and paralegals to schedule depositions and other services from anywhere in the world at any time or the company’s ultra high-definition videography and videoconferencing services, law firms continue to choose Cady Reporting for their services across the state of Ohio and beyond.

With offices located in downtown Cleveland, Cady Reporting has been operating with speed, skill and precision for over 40 years. What makes this firm unique in their industry is their ability to adapt to changing technologies and demands from their clients. With most cases never going to trial, today’s attorneys demand excellence in their real time reporting. This means demands such as online repositories, transcripts and archives of past depositions are a must.

Charles Cady, Founder and President of Cady Reporting speaks about the firm’s commitment to embracing the challenges of new technologies: “We are very much an old-school court reporting company that values precision and service above all but as we grew and times changed I realized that it was important to adapt. This means we integrated new ways of thinking, with everything from the addition of online resources for attorneys and new conference rooms so we could deliver the services our clients demand.”

Legal analyst Peter Goranites reflects on the changing nature of digital technologies and law: “We’ve seen major evolutionary shifts in video and online tech for law firms in all areas of practice. Today, it is a must that court reporting firms provide everything from 24/7 scheduling with immediate response to digital transcripts and the latest in video equipment.”

with a multitude of affiliations and strategic partnerships, most notably with the National Network Reporting Company (NNRC), the world’s most extensive directory of court reporting firms, Cady Reporting has solidified its presence as one of the largest and most popular litigation support and legal videography companies in the state of Ohio.

Cady Reporting Affiliations

Court reporting is often one of the more staid and conservative industries but in the case of Cady Reporting, the ability to stay at the forefront of industry shifts and technological evolutions has been a major aspect of the firm’s success.

The Cady Offices

Western Reserve Building
1468 West 9th Street
Suite 440
Cleveland, Ohio 44113

Law

How Gore Brothers Has Emerged as the Capital Beltway’s Premier Court Reporting Firm

baltimore, washington dc court reportiers GoreIndependently-owned and operated since 1961, Gore Brothers has become an elite court reporting firm and the court reporters of choice for many attorneys and law offices in Baltimore, Northern Virginia and Washington D.C.

Among Baltimore court reporters, Gore Brothers remains one of the most trusted firms for many of the larger law offices in all areas of practices. Because many law firms in the Capital Beltway have multiple offices throughout the metro Washington D.C. area, they prefer a court reporting and trial support company that provides a full range of services throughout the region.

Gore Brothers offers certified court reporters in all of its offices, from Northern Virginia to Towson, Baltimore and D.C. The company provides everything from trial support, legal videography and conference room facilities. One of the key components of the Gore identity is the fusion of state-of-the-art technologies with the traditional expertise that comes from 58 years of experience.

For example, the official Gore Brothers website at gorebrothers.com includes a 24/7 mobile booking engine for attorneys and paralegals who want to schedule last-minute depositions and other services on the go. The mobile booking engine allows for easy scheduling on smartphones and tablets. Another example of the firm’s commitment to new technologies are publications such as blogs and free documents that provide resources, knowledge and news about new cases and legal news in the Capital Beltway area.

The court reporting industry is undergoing tremendous transitions with smaller firms being bought out or pushed out of business by larger multi-state and in some cases, multi-national companies. The Gore Brothers team is unique in its stability, longevity and career of excellence where clients are treated as partners.

The Gore Brothers team provides its range of services for law firms in all areas of practice, from corporate and business law to medical malpractice and copyright infringement law. Whether you are a legal professional in Baltimore, Richmond or Washington D.C. Gore Brothers is likely your first choice when it comes to choosing a reporting professional.

How Two Entrepreneurs, Anna Bartholemy and Roberto de Guevara, Are Revolutionizing the Meaning of Good Health

Health and wellness” is a phrase bandied about to the point of cliche. But what does it mean exactly? Within the business world it is estimated that the health and beauty industries, from medicine to spas and weight loss, account for over $35 Billion annually in the American economy.

When it comes to entrepreneurs making new inroads in this competitive industry, Anna Bartholemy and Roberto de Guevara are two upstarts who are carving new paths in their respective fields.

With more and more Americans interested in holistic health, personal fitness, cross training, weight loss, bodybuilding, beauty, age-defying treatments, and performance enhancement the natural way, the sky’s the limit for those with a unique product, a little vision and even a small amount of start-up capital.

Anna Bartholemy: The Future of Fitness

Anna Bartholemy

Anna Bartholemy is a personal fitness trainer and dietitian in Portland, Oregon who has discovered a niche market for men and women interested in a more physical and personal approach to fitness. Her training techniques include cross training and weightlifting while her visionary approach to staying fit and being healthy integrates important nutritional consulting catering to the individual elements of each of her clients.

This customized approach includes dietary profiles as well as specific workout regimens that combine cardiovascular components with muscle and strength-building aspects of each workout depending on the body and needs of each client. Bartholemy also specializes in unique training programs for women. With an innovative approach to social media, she is generating quite a following in her Portland community.

Roberto de Guevara: Breathing Easy, Breathing for a Better Life

Roberto de Guevara

For Roberto de Guevara, a performance breathing specialist and consultant in Colorado Springs, every breath we take can mean the difference between living well and living with poor health. The founder of Respiras, a specialized program that teaches proper breathing techniques, is one of the world’s most unique entrepreneurs. His training in breathing and wellness along with his educational lectures on the topic of maximizing physical and psychological performance have brought him great acclaim.

For Mr. de Guevara, the key to good health is learning how to breathe in the most efficient manner possible. Maximum efficiency in breathing produces better health, reduces stress and provides optimal results for athletes and for all who engage in physical activity. In fact, Mr. de Guevara has worked previously as a consultant for the United States Military, training soldiers to maximize their physical potential through proper breathing.

The result for Respiras is a unique practice that shies away from many of the false claims and associations of holistic and alternative medicine.

When entrepreneurs interested in health, beauty or wellness industries create strong online presences, a unique product or service, and a genuine vision of caring and helping others, the results are often an independent business that thrives through communal grassroots and online social media momentum. In the case of both Anna Bartholemy and Roberto de Guevara, the products and services speak for themselves and make for unique, personalized approaches and brands to wellness that clients feel strongly attracted to.

 

Law, Technology

How Hanna Reporting Is Changing The Court Reporting Industry In Houston, Texas

With new developments in communications technologies like smartphone web browsing and new developments in videoconferences like digital synchronization, Hanna Reporting is paving the way for more enlightened and efficient services within the court reporting industry. The Houston court reporters have presided over the legal community offering services such as legal videography, trial support, conference and deposition hosting, and realtime reporting for over 28 years.

Their commitment to evolving with changing technologies and adapting client-first policies with regards to all services make Hanna Reporting one of the preferred firms in Texas. With their strategic partnership as part of the National Network Reporting Company (NNRC), Hanna offers its services nationwide. The NNRC is the most comprehensive national court reporters organization in the country. Hanna has been a member of the NNRC for over a decade and continues to set the pace for developments  in all court reporting developments within the industry.

The Hanna Team

Jim and Kelly Hanna, the co-proprietors, are noted for their accessibility and hands-on dedication to all services. The company’s team of certified reporters provides expert delivery of transcripts from depositions and trials. The Hanna team also provides all the meeting rooms necessary for mediation and depositions.

With their central Houston location at 8582 Katy Freeway, Suite 105
Houston, Texas 77024, Hanna also provides legal teams with easy access to their offices and conference rooms. The importance of providing local, state and national coverage is a crucial component of the firm’s success and explains why Hanna has thrived as long as it has, twenty-eight years and counting.

Trends in the Evolution of Court Reporting

Legal industry analyst Anna Bartholemy explains how court reporting has evolved from an analog profession to a digital one:

“With changes in high-definition video, online scheduling, and digital transcription, it is more important than ever that reporting firms and their employees understand how new technologies are changing the face of the legal profession and providing valuable tools to both court reporters and law firms.” 

For more information on Hanna Reporting visit their official website at hannareporting.com.

 

Arts, Music

Meet Lorian Bartle, A Classical Guitarist Changing the Face of Music

Being a classical guitarist in today’s musical environment is no mean feat. Classical guitarists work in the interstices of classical music, folk and instrumental music. Their genres defy easy categorization and this is what makes the work of Lorian Bartle so memorable. Hers is a musicality devoted to the classics with a strong contemporary sensibility.

Lorian Bartle

For example, Ave Maria there is a forceful discipline and an engaging breathiness to the movements. Hers is a quintessentially modern yet warm embrace of the notes and technical challenges such a composition presents itself. With her commitment to luxury and sparseness in her performances, it is easy to see why Lorian Bartle is one of the more memorable and exciting classical guitarists working today.

Having performed throughout the Colorado Front Range, Ms. Bartle is also an avid outdoorswoman who utilizes her extensive hiking and camping expeditions as breeding grounds for new musical ideas. Having explored the far reaches of the Grand Canyon, the Rocky Mountains, and other exciting wildernesses of the United States and Canada, Ms. Bartle proclaims the inspiration such scenic and untouched environments provide her as a musician and a music teacher:

“I just love the outdoors. I love the excitement of exploring areas that are not inhabited and the natural beauty of a good rain shower or snowstorm. For me, being outdoors in the wilderness is an aspect of who I am as a person and a guitarist.”

Ms. Bartle’s reputation as an educator and performer continues to grow with each year. Pavan Vaddey, a music reasearcher and critic in Oregon comments on Lorian Bartle’s unique playing style:

“I was fortunate enough to see a performance that featured Lorian Bartle at a library concert series in Colorado recently. I couldn’t help but be captivated by her graceful determination in the interpretation she gave to a lovely 16th-century English composition. I was transfixed and so were the other audience members fortunate enough to bear witness to the lovely music.”

While playing music may be the foundation of her expression as an artist, Lorian Bartle also finds particular gratification through teaching her craft. “I’ve always loved the interaction with my pupils and being the inspiration for their maturation as musicians, even if they do not all go on to become touring professionals.”

 

Health

What To Do When Those Holiday Pounds Linger for Valentine’s Day

Ever wonder why those holiday pounds just won’t quite? It’s because you are doing something wrong when it comes to weight loss. Losing that extra weight from Christmas and New Year’s Day can mean extra anxiety for many people. Now that Valentine’s Day (and chocolate feasting) is upon us we may find that a few extra pounds turns into ten or fifteen pounds.

“With a record number of Americans now considered overweight or obese we are living in an alarming state of poor health,” says weight loss guru Pavan Vaddey. According to Vaddey “More than 58% of the American population can now be classified as obese. We are living in a full-blown epidemic.”

The Center for Disease Control now defines obesity this way:

  • If your BMI is less than 18.5, it falls within the underweight range.
  • If your BMI is 18.5 to <25, it falls within the normal.
  • If your BMI is 25.0 to <30, it falls within the overweight range.
  • If your BMI is 30.0 or higher, it falls within the obese range.

For some, it may be the right to turn to medical weight loss clinics as an option instead of exercise or perhaps in addition to dieting. A medical weight loss clinic is a unique experience that provides a medically-supervised weight loss regimen. Medical supervision means a physician oversees treatment. The regimen can include anything from the prescribing of phentermine, a powerful weight loss drug or the use of Seratonin Plus, a unique hormone treatment. 

“What makes losing weight so frustrating for many people is the simple fact that they don’t understand the concept of a lifestyle transformation. Weight is not about what we eat solely. It is about how we live, why we eat, how often we exercise and how often we site in a sedentary lifestyle” says fitness trend watcher Abdallah Gad.

Are you spending more than one hour a day in front of your television?

Are you walking or bicycling to the store for that carton of milk a couple blocks away or taking your car?

Do you ever walk for pleasure?

Do you ever snack after dinner and before bed?

Answering these questions can help you relate to your lifestyle habits and give you a clearer picture of your weight loss potential. It’s never too late!

Law, Technology

How Court Reporting Is Defying the Automation Trend

While automation and various technological provocations are changing the American workplace and influencing the workforce, court reporting, aka “stenography”, is one of those old-fashioned professions that remains largely un-affected by this phenomenon. Court reporters have benefited in a significant way by embracing key technologies and maintaining the traditional values of professionalism, punctuality and other traits.

There are many reasons why.

Let’s begin with the simple fact that nothing can replace a human being when it comes to analytical judgement and improvised interaction. For court reporting firms and organizations like the National Network Reporting Company (NNRC), the importance of having a trusted reporter, videographer and litigation or trial support professional has in fact increased over time.

Thanks to the increase of litigation in the fields of business law, medical malpractice, probate law and other areas of practice, the sheer volume of requests for deposition experts has increased in a corresponding number as the American economy grows. This means that court reporting firms large and small, are experiencing a sort of renaissance, even as many of the combat the expansion of mega-firms.

While developments like automatic checkout (without the presence of a cashier) and electronic banking, have heavily negatively impacted the job force, forcing many people to look for new careers, the legal professions as diverse as expert witnesses, videographers, stenographers, marketers and others have all experienced a steady and improved series of workload increases.

Joe Grabowski of Gore Brothers Reporting and an NNRC Board Member, explains this phenomenon:

Our clients are very keen as to the impact of technology in their cases. Between video depositions and the ability to schedule a court reporting service from a smartphone, we have found that the conservative nature of the reporting industry is benefited from a basic understanding of the changing nature of technology, from the use of mobile-friendly websites to 24/7 scheduling abilities. While court reporters are essential to the legal team an attorney puts together, we have still emphasized the importance of embracing the right technologies to give us an advanced position relative to our competitors within the industry. 

What distinguishes court reporters and doctors from other replaceable professions is the simple fact that nothing can replace an experienced professional when it comes to transcribing, editing and providing printed documents for depositions, trial records, and other materials.

Add to this need the importance of competent and experienced members to form a strong legal team and develop a winning case and one can see why attorneys are always looking for reliable reporting firms.

Technology has, however, impacted the reporting profession in other ways. First, the importance of mobile booking for last minute schedulings of services has made on-the-go paralegals and lawyers much more fluid in how they manage their cases. The development of tele-conferences and electronic online records also means travel and mailing (snail mail that is) are less and less important.