“Health and wellness” is a phrase bandied about to the point of cliche. But what does it mean exactly? Within the business world it is estimated that the health and beauty industries, from medicine to spas and weight loss, account for over $35 Billion annually in the American economy.
When it comes to entrepreneurs making new inroads in this competitive industry, Anna Bartholemy and Roberto de Guevara are two upstarts who are carving new paths in their respective fields.
With more and more Americans interested in holistic health, personal fitness, cross training, weight loss, bodybuilding, beauty, age-defying treatments, and performance enhancement the natural way, the sky’s the limit for those with a unique product, a little vision and even a small amount of start-up capital.
Anna Bartholemy: The Future of Fitness
Anna Bartholemy is a personal fitness trainer and dietitian in Portland, Oregon who has discovered a niche market for men and women interested in a more physical and personal approach to fitness. Her training techniques include cross training and weightlifting while her visionary approach to staying fit and being healthy integrates important nutritional consulting catering to the individual elements of each of her clients.
This customized approach includes dietary profiles as well as specific workout regimens that combine cardiovascular components with muscle and strength-building aspects of each workout depending on the body and needs of each client. Bartholemy also specializes in unique training programs for women. With an innovative approach to social media, she is generating quite a following in her Portland community.
Roberto de Guevara: Breathing Easy, Breathing for a Better Life
For Roberto de Guevara, a performance breathing specialist and consultant in Colorado Springs, every breath we take can mean the difference between living well and living with poor health. The founder of Respiras, a specialized program that teaches proper breathing techniques, is one of the world’s most unique entrepreneurs. His training in breathing and wellness along with his educational lectures on the topic of maximizing physical and psychological performance have brought him great acclaim.
For Mr. de Guevara, the key to good health is learning how to breathe in the most efficient manner possible. Maximum efficiency in breathing produces better health, reduces stress and provides optimal results for athletes and for all who engage in physical activity. In fact, Mr. de Guevara has worked previously as a consultant for the United States Military, training soldiers to maximize their physical potential through proper breathing.
The result for Respiras is a unique practice that shies away from many of the false claims and associations of holistic and alternative medicine.
When entrepreneurs interested in health, beauty or wellness industries create strong online presences, a unique product or service, and a genuine vision of caring and helping others, the results are often an independent business that thrives through communal grassroots and online social media momentum. In the case of both Anna Bartholemy and Roberto de Guevara, the products and services speak for themselves and make for unique, personalized approaches and brands to wellness that clients feel strongly attracted to.