Lifestyles

The Future of Elder Care

Life has a way of presenting us with new challenges and illuminating our paths to old age. We are born into this world relying on our parents and other loved ones for survival. It takes decades of life experiences to understand the magnitude and love behind parenting.

Eventually we hit our 40s, get married, establish a career and then, lo and behold we are hit with the epic scope of being parents ourselves. What we rarely, if ever consider in our journeys through life as young people, is the evolution from child to care giver for our parents.

Our Future as Care Givers

We never picture our parents needing to rely on us when we are little. But time and age have a way of humbling us, of teaching us that to care for our parents is one of the greatest acts of reciprocal and unconditional love we can experience. It is akin to caring for ones children, yet somehow very different in dynamic.

For businesses in states with high retiree populations (think Florida, Arizona and New Mexico) elder care has become a big industry. It is estimated that over 78% of Americans will need some sort of paid, out-of-pocket form of nursing care once they reach the age of 65.

The Importance of Elder Care Legal Advice

To make matters more interesting, the legalities of insurance, taxes, wills, and other variables in the lives of the elderly can seem increasingly complex and difficult to manage. When you are not proficient in the laws and options within your state concerning your home, finances, and estate, it is very difficult to make the smart, best choices for your life and for your heirs.

This is where attorneys specializing in elder care, wills and trusts, and special needs care fill a much-needed niche in both the legal and elder communities. Lawyers like Mark Shalloway of Shalloway & Shalloway provide special services in the form counsel on everything from inheritance tax liability to insurance options for the elderly.

On the increasing importance of understanding the variables and vagaries of caring for our elder loved ones Mr. Shalloway says: “The time at which we need to think about caring for our parents has a way of sneaking up on us when we least expect it and while we are in the midst of our lives. It’s best to plan ahead regarding retirement care, nursing homes and healthcare for our elderly loved ones.”

Elder Care in the American Economy

For American businesses, consultancies and companies specializing in everything from nursing care, hospice and Alzheimer’s care have made a bigger impact in state economies than could have been predicted even twenty years ago. These industries employ increasingly more numbers within our workforce and provide well-paying jobs, often with benefits. Between the legal and health care spheres of our economy, elder care and special needs care represent a large portion of the financial picture.

Broward Means Business: How Mayor Barbara Sharief Employs Social Media to Better Her Constituency

If you ever want to see how social media can be utilized to promote a region’s economy, bring attention to its cultural centers, and spread the good word, all by a political figure at the local level, ¬†go to Barbara Sharief’s Facebook page.

Barbara Sharief is the Mayor of Broward County and one of the up and comers in the world of Florida politics. What makes her compelling for businesses large and small is her savvy, frequent, and high quality social media presence. Between her Facebook, Twitter and Pinterest pages, Barbara Sharief highlights not only her career accomplishments, inevitable public appearances, and family gatherings to personalize herself and her identity in the eyes of her constituents, she also provides a great platform to learn about events and happenings in the Greater Broward County area. In the process, the Mayor offers a master class in accessible, fun, and informative postings.

Whereas most political use of social media is either mind-numbingly neutral or highly offensive (both intellectually and morally) (we won’t name names), Mayor Sharief demonstrates the power of social media to communicate ideas and inform people from all walks of life, regardless of identity, financial background or geographic location.

For example, her Facebook page recently offered moving photos of her proclamations for the “Broward Means Business Initiative,” a poignant and highly impactful series of posts that highlight successful local businesses such as ibrow Spa and the Flashback Diner. These and other businesses are featured as well in Barbara Sharief’s excellent Pinterest page, where readers will find posts and photos related to local restaurants, hotels, and beaches.

Getting social media right requires the correct blend of content dedicated to oneself and to others. It requires an understanding of one’s community and target audience. Mayor Barbara Sharief hits home runs on both marks. Her community and her businesses are fortunate.