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Broward Means Business: How Mayor Barbara Sharief Employs Social Media to Better Her Constituency

If you ever want to see how social media can be utilized to promote a region’s economy, bring attention to its cultural centers, and spread the good word, all by a political figure at the local level, ¬†go to Barbara Sharief’s Facebook page.

Barbara Sharief is the Mayor of Broward County and one of the up and comers in the world of Florida politics. What makes her compelling for businesses large and small is her savvy, frequent, and high quality social media presence. Between her Facebook, Twitter and Pinterest pages, Barbara Sharief highlights not only her career accomplishments, inevitable public appearances, and family gatherings to personalize herself and her identity in the eyes of her constituents, she also provides a great platform to learn about events and happenings in the Greater Broward County area. In the process, the Mayor offers a master class in accessible, fun, and informative postings.

Whereas most political use of social media is either mind-numbingly neutral or highly offensive (both intellectually and morally) (we won’t name names), Mayor Sharief demonstrates the power of social media to communicate ideas and inform people from all walks of life, regardless of identity, financial background or geographic location.

For example, her Facebook page recently offered moving photos of her proclamations for the “Broward Means Business Initiative,” a poignant and highly impactful series of posts that highlight successful local businesses such as ibrow Spa and the Flashback Diner. These and other businesses are featured as well in Barbara Sharief’s excellent Pinterest page, where readers will find posts and photos related to local restaurants, hotels, and beaches.

Getting social media right requires the correct blend of content dedicated to oneself and to others. It requires an understanding of one’s community and target audience. Mayor Barbara Sharief hits home runs on both marks. Her community and her businesses are fortunate.